What is Keyword Research? - Ranker Monkey

What is keyword research in SEO, How to do  keyword research Ranker Monkey, Keyword research  for google, Which keyword research is best for SEO, Ranker Monkey best digital marketing company in India, Ranker Monkey best for SEO, PPC, Digital Marketing, web Designing and more

What is Keyword Research?

Welcome to Ranker Monkey, where we simplify marketing with easy to understand Ranker Monkey, I'll be sharing with you what is keyword research, some effective tips for keyword research, matrix to consider while conducting keyword research and the best keyword research tools for SEO that will help you to ease up this process. So let's get started first with the basics of keyword research.

Keyword Research is a technique aimed at finding the keywords your audience uses when they are looking for a product or service you offer. Without keyword research you might find yourself lost in your own world and battling giants in your industry that can't be beaten in search results just like that. 

There are a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. But don't worry, we'll be discussing all of that in a bit. But before we start, you need to understand that the power of keyword research lies in better understanding of your target market and how they are searching for your content, services, or products online.

Why keyword research is important?

Well proper keyword research is important because it makes clear what search terms your audience is using. Till date, I've come across many business owners who use one set of words when describing their products, while their target audience uses a completely different set of words. As a result, potential customers couldn't find those websites, because of a mismatch in the word usage. Additionally, by looking at the search intent of your keyword, you'll be able to find exactly what your audience is looking for.

And remember, when you start aligning your business goals with this, you'll soon start understanding that it doesn't make any sense to optimize for words that people don't use.

What is keyword research in SEO, How to do  keyword research Ranker Monkey, Keyword research  for google, Which keyword research is best for SEO, Ranker Monkey best digital marketing company in India, Ranker Monkey best for SEO, PPC, Digital Marketing, web Designing and more

How to do keyword research?/ Keyword Research step-by-step:

Further, let's learn how to do keyword research?/ Keyword Research step-by-step To make the process easier and give you a better understanding on how keyword research is done, I've divided the process into seven steps.

Step 1: Determine your Mission you must reflect on questions like,

  • What is the main goal of your business or organization?

  • What makes it special?

  • Who exactly are you trying to reach? 

  • What promises do you make on your website?

Take your time and literally write down your mission on a piece of paper. The market you are in determines whether your mission will prove genius enough to rank high or not. Some markets are highly competitive, with a large number of companies dominating the search results. These companies have huge budgets for marketing in general and SEO in particular. 

Trying to compete with these companies is tough, and so ranking in these markets is also going to be tough. You must find a ‘small’ place to start initially with your SEO efforts, as once you have little on your plate, you can surely start competing with the bigger businesses.

Step 2: Make a list of keywords with your mission in mind, try to get into heads of your desired audience, 

  • What will these people be looking for? 

  • What kind of search terms do they use? 

  • Which of their problems does your product solve?

Write down as many answers as possible by you and give it time. If your mission is clear, you will have a pretty clear image of your niche and unique selling points that are the things that set your business apart from others. Once you’ve completed this step, you will have a list of search terms you want to be found for.

Step 3: Research your keywords After you have created this first list, it's time to dive a bit deeper into your keywords. Luckily, there are some tools that make your keyword research a bit easier. The first is Google itself. Yes, Google the keywords you already came up with and check the searches. Google suggests while you are typing. 

Those are the questions people actually asked on google! You can also check out “related searches” on Google search result page to gain a better insight on this. While google is a good place to start and offers tools like google keyword planner, you might want to gain a more deeper insight on how a specific search term is performing. 

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Keyword research tools:

I'll recommend you best free keyword research tool (SEO keyword research tool):

1. SEMrush: This is a paid tool, SEMrush is not a typical keyword research tool; it offers so much more than just researching keywords, and also it lets you perform keyword research in multiple ways: 

for example, 

  • Find keywords using a seed keyword

  • Find keywords driving traffic to your competitors

  • Keyword gap analysis

2. Long tail pro: Now long tail pro is a cloud-based software for keyword research. This is a paid keyword research tool which will help you find amazing keywords for your niche on micro niche websites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis done for your website or business. They also offer a competition checker, which will make it easier for you to pick the right keyword for your strategy. 

3. Google keyword planner: The google keyword planner is one of the most used and popular keyword research tools out there. The only reason for it being so popular is that it's free and directly integrated with Google Ads. To start using this tool, all you need to have is a Google Ads account. 

Overall speaking, This tool is a good, basic option for early stages of a website's SEO. Google keyword planner is one of my favorite free tools, but if you are someone who needs a more detailed insight with intelligent competitive analysis, I would recommend you to go with SEMrush.

4. Answer the public: For anyone looking for a free keyword research tool, Answer the public is a great place to start. This keyword tool will let you find long tail keywords based on your head or seed keywords. You will be able to see keywords in different formats such as questions, prepositions and comparisons. 

The free plan lets you search for three keywords every day, which is decent for someone looking for a free option. I personally think that what it lacks is the keyword volume, and as long as this is not very important for you “answer the public” is for you. Further, these tools will provide you with all kinds of variations for your key phrases, synonyms and related keywords. I've placed links for each in the description, below so feel free to check them out. 

4. Don't forget the long-tail: When people start out with keyword research, they tend to focus on very popular ”head” terms or “seed” terms. Unfortunately those “head” terms are mostly taken by large businesses. Long-tail keywords, on the other hand, get less search traffic, but there's less competition too. 

Therefore it's easier for you to rank on those keywords. Moreover, long-tail keywords even have a higher conversion value, as they focus more on a specific product or topic, in this case, it's your niche. To give you a better understanding, here's a graphic created by SEMrush.

5. Analyze your competition: Whether you should go after long-tail keywords largely depends on your competition. If the competition in your  niche is high, you'll probably have a hard time ranking on competitive head terms. On the other hand, if you have little competition, you will be able to rank for more of your head terms. 

So you'll need to do some benchmarking for SEO. Do note that it's hard to rank when you are competing against sites with strong brand names. If your brands are known on TV or radio commercials, your chances to rank high will become even smaller. 

But it won't hurt to take a look at their content. Develop this habit of asking yourself first, Is the content well written and well optimized for your competition? As if your competition has poor content, you might have a chance to outrank them!

6. take a closer look at search intent: Try to find out which intent is your audience having when they type a certain key phrase in google. Ask yourself, do they have a information intent that is they (try to find information on a specific topic), or navigational intent that is they (want to access a specific website), or commercial intent that is they (want to research something before buying), or transactional intent that is they are (looking to buy something right now) Having clarity over search intent will help you come up with a better SEO strategy.

7.determine a keyword strategy and start building landing pages: Based on the data you've collected now you can develop a keyword strategy. If you have followed the steps above, by now you should be having a spreadsheet with a substantial amount of key phrases, and information about your competition and search intent of your audience for those key phrases.

Now think about this question: How does my website hold up compared to the websites in the SERPs? Are you of equal size and marketing budget: then, simply go ahead and focus on those head terms. But if you're not: try making use of more long-tail keywords first. Once you're done with finalizing your target keywords, It's time to go ahead and plan your content for landing pages. 

Tips for keyword research:

As you have learnt now how to do keyword research, here are a few keyword research tips that you should keep in mind while conducting it, 

1. Prioritize your keyword list: That is you don't need 1000 keywords to start with, even a small number like 5 is a good start. 

2. A focus key phrase and its synonyms only need one page: Yes in the past, each keyword you wanted to be found for, got its own landing page. But today, however, search engines are so smart that they mostly use search intent to give searchers the best answers to their questions and use LSI to counter synonyms. 

3. Add related key phrases to help google understand your text: As it deepens and broadens the understanding of your focus key phrase.

4. Check out results for singular and plural keywords: As this small difference can make a huge impact on your marketing budget.

5. Use key phrase only once: As your ranking might suffer from keyword cannibalization, i.e., you'll be decreasing your own chances to rank in google.

6. Try evaluate and try again: As success usually comes to those who keep a track of it and plan ahead. 


With that being said, I hope the Keyword Research blog was helpful to you and served value. If you like my blog then please share it and give feedback to me in the comment below it keeps me motivated and helps me create more content like this for you.